KALOS
Brand Booklet
OVERVIEWA premium health and beauty destination that blends luxury products with everyday essentials.
PROBLEMThe health and beauty landscape is divided into extremes:
Mass-market chains that focus on convenicne and affordability, but lack a premium, curated experience.
High-end boutiques that are often brand-specific, or focus on health or beauty products.
OBJECTIVECreate a retail experience merging design-led luxury, naturlicstic philosophy, and everyday usibility. Provide high quality, everyday necessities in a cohesive, resonant environement.
BRAND VISUAL IDENTITY
Reflects the harmony of nature and self through a refined blend of classical Greek influences and contemporary minimalism.
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